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10 things I’ve received from 10 years of running my own business

This month marks the 10-year anniversary of starting my first business, alongside my freelancing work. In truth, the journey began long before that, through years of working across many different roles while holding the knowing that one day I would create something of my own. Reaching this milestone feels like the closing of a cycle and the beginning of a new one. Recently I marked it with a physical cleansing ritual, to release what’s past and welcome what’s next. In that space, I found myself reflecting on everything the last decade of entrepreneurship has given me. There are countless lessons, but these are the 10 that stand out most right now:

1. Your path will never look like anyone else’s. Even if you’re surrounded by peers, colleagues, or mentors who are walking their own version of this road, your journey will unfold in a way that only you can walk it. There isn’t a blueprint that will map it out for you. Sometimes it will look slower, stranger, or more winding than others’. Other times it may leap ahead in ways that surprise even you. It’s not supposed to mirror anyone else’s, that’s part of the gift.
2. Success isn’t only measured in numbers. Yes, money and metrics matter, but the deeper success I’ve received has been in the freedom to work my own hours, work (and write) from bed if I wish, take magical forest walks in the morning, and create a business from what lights me up: colour, chakras, writing, visualisations, creativity and more. Above all, success has meant crossing paths with extraordinary humans I’ve had the privilege of working with.
3. You’ll often receive no external validation. Beyond encouragement from my dad (thanks, dad!), most of the time there’s silence. That doesn’t mean no one is watching, resonating, or quietly inspired by what you share.
4. Even if you prefer working solo, you’ll need people who “get it.” The friendships I treasure most today are with those also walking this path. They nourish me in ways that I need as a deep, highly sensitive person.
5. Your rhythm will change, and that’s okay. At first, I tried to do everything in all the places. Showing up daily. Then I worked seasonally, then with my menstrual cycle. Eventually I discovered that my version of consistency is fluid and evolving. What matters is finding a rhythm that supports you.
6. Your business will evolve in ways you can’t predict. I began as a health coach, then moved into the inner work of entrepreneurship, then creativity, with embodied power and leadership. Now it’s evolving again to include book writing and publishing. I couldn’t have planned this, but step by step, intuition has revealed the way. Looking back, I see the magic of how one piece led to another.
7. The journey will change you. Much of this path (the inner work, the creative experiments, the offers that landed and those that didn’t) wasn’t only for my business, it was for me. It’s what shaped me into who I am today. Alongside running my business, I wrote five books and created an oracle deck. I became visible, created, shared, and kept showing up. Each moment grew me. Who I am today is almost unrecognisable from who I was 10 years ago. But I also am the me today that I knew was always buried inside.
8. Not everything will “work”, and that’s a gift. I’ve put countless offers out into the world. Some were received, many weren’t. But each taught me something, and I realised I simply love creating. Some people thrive with one or two signature offers. I don’t. My whole being gets bored if I stick with just one thing. I’ve accepted that my joy is in creating again and again, and that’s my way. Maybe one day I’ll change my mind, and that’s okay too.
9. Care comes first. The business world often says: protect your time, prioritise profit, don’t over-give. I understand it, but what matters to me is being a caring, compassionate human (from a place of being filled up myself). I want to know how my clients are doing, even outside “allocated time.” Caring deeply is a value I stand by, even if it doesn’t fit the ‘expert’ advice.
10. There will be many times you want to give up. I’ve had moments of deep doubt and despair, where nothing seemed to work and I wondered if I could keep going. I sought guidance from many mentors and teachers along the way, and while I received so much, the greatest gift has been realising that the answers live within me. Learning to follow my own frequency, my path, and to trust myself even when my way looks nothing like anyone else’s has been the most powerful lesson of all.

Ultimately, the work is about doing what only you can do, in the way only you can do it. If that resonates, and you’re ready for support as you step into your next chapter, here are the offerings most aligned for this season.

⭐️ Illuminate
Your invitation to step fully into your luminescence. To radiate like the star you are. Unapologetic, embodied, wholly you. If you feel that inner knowing tugging at you, that your work, your voice, your presence are here to move people then this is for you.
Lead from your light here.

📚 Book writing and publishing
If you’re ready to write and release a book that becomes a portal into your next level of leadership, and a legacy of the impact you’re here to make, this is your path. Let’s bring your words into the world.
Write your legacy here here.

🌻 Frequency First
A six-week recalibration to return you to your own frequency. This is the space to clear the noise, dissolve the heaviness, and reconnect with the pulse of your truth. You’ll leave lighter, clearer, and deeply aligned with who you are, ready to create, lead, and live from your unique frequency with confidence. The only live round begins Monday 22 September.
Return to your frequency here.

🪄 And if you aren’t sure what might be for you, but are feeling support of some kind is calling you, book in a no obligation call with me here and let’s chat about the magic we could conjure together.